Can clients see that I'm using Wengrow?

Not at Pro and above — full white-label hides every trace of Wengrow on client-facing surfaces. Clients know they're getting 'your AI chatbot product' and never need to know the platform underneath.

Do my clients log into Wengrow directly?

Today, you (the agency) log in and manage everything on clients' behalf. Client-facing admin access with white-labeled branding is on the roadmap. Most agencies prefer managing clients themselves — it's part of the service value.

How do I bill my clients?

Whatever way you bill for other services. Common patterns: bundle Wengrow into existing retainers (invisible line item), or add it as a named service ('AI Lead Capture, $399/mo'). Stripe Connect is straightforward if you want automated billing.

What if a client wants their own Wengrow account?

Let them — they sign up directly and you bow out of that client's AI lead management. Wengrow doesn't prevent it; it's a conversation for you to have with the client.

Can I customize the branding on a per-client basis?

Yes. Each deployment has its own colors, logos, fonts, domain, and branding. The hosted page, widget, and email footer all render with the client's branding, not yours or Wengrow's.

How do I handle client support questions about their bot?

You handle tier-1 support (branding tweaks, field changes, KB updates). Platform issues (outages, bugs) escalate to Wengrow. Most client questions are about configuration, and our docs cover them.

Wengrow for digital agencies

You sell websites. Now sell a working AI lead engine on every client site.

Your logo on the widget. Your domain on the hosted page. Your support motion. Wengrow is the platform; you're the product. Deploy on every client site as a managed service and bill it as part of your retainer.

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The offer that sells itself

Most agencies already do some version of:

Build client websites.
Maintain them on retainer.
Sell "SEO" or "marketing services" as add-ons.

The add-on most clients actually need is converting the traffic those websites get. Forms don't convert like they used to. Chatbots do, when they're done right.

Wengrow gives you a productized AI lead engine to add to every client retainer. You handle the client; we handle the tech.

White-label at Pro and above

No "Powered by Wengrow" anywhere on client-facing surfaces.
Custom domains per client (Pro: 5, Business: 25, Business+: 125).
Your branding on the hosted page, the widget, the email sequences, the unsubscribe footer.
Clients never see Wengrow exists. They see your product.

Per-client agents

Each client deployment is independent:

Own personality preset (Consultative for the B2B client, Direct for the HVAC client, Warm for the medical client).
Own qualification fields.
Own knowledge base (trained on their website, not yours or any other client's).
Own hosted page with their branding.
Own analytics.

One admin logs into Wengrow, switches between clients, manages all of them. No tenant-sharing, no cross-client data leakage.

The reseller economics

Here's the math that makes this a serious business, not just an add-on:

Pro ($1,499/mo, 10 deployments): best used to prove the offer — land 2-5 clients at $500-$1,000/mo, validate the motion. Don't build a business here; it's your incubator tier.
Business ($2,499/mo, 25 domains): this is where resellers make money. $299/client × 25 clients = $7,475/mo gross, $4,976/mo margin. Margin per-client is meaningfully better than Pro from the first Business client onward.
Business+ ($7,499/mo, 125 domains): enterprise scale. $299/client × 125 = $37,375/mo gross, $29,876/mo margin.

If your clients already pay $500+/mo for other retainer services, pricing Wengrow at $500-$1,000/client is reasonable — and the math scales accordingly from Business onward.

See the full reseller deep-dive →

Why agencies win with Wengrow over alternatives

Agency plans on other chatbot platforms max out around 5-10 client deployments. Wengrow goes to 125. That's the difference between a side service and a serious business unit.

Custom system prompts at Business+ let you deliver bespoke bot behavior to each client without writing code — the kind of differentiation that justifies a retainer.

The auto-setup wizard means client onboarding is 10-15 minutes per client, not hours. Scalable client operations is the whole game.

The right integrations for agency workflows

Salesforce + HubSpot for agencies who run client lead data through their own centralized CRM.
Per-client webhooks for agencies whose clients use different CRMs (legal → Clio, home services → ServiceTitan, B2B → Pipedrive) — each client's leads go to their own system.
Email sequences per client with the client's branding and reply-to.
White-label admin access (on roadmap) — let your clients log in to see their leads without seeing Wengrow branding.

A recommended configuration

Prove: Pro ($1,499/mo) while you land your first 2-5 clients — validate the offer.
Scale: Business ($2,499/mo) from 6+ clients — margin per-client leverages here.
Mature: Business+ ($7,499/mo) at 30+ clients.
Personality presets: mix per client (Consultative, Direct, Warm, Compliance-Sensitive).
Client onboarding: 15-minute setup per client using auto-setup wizard + your standard client questionnaire.
Client reporting: monthly PDF summary from the analytics dashboard showing their conversations, leads, cost-per-lead comparison to paid ads.

Common questions from agency owners

Add a lead engine to every client retainer.

Start on Pro, scale to Business+, deploy on 125 clients. The math is remarkable.

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