Wengrow for home services
Your website is the dispatcher your phones wish you had.
Capture job type, urgency, location, and contact info at 2am — and triage the real emergencies from the 'my faucet is slightly dripping' calls. Route the ones you want; schedule the rest for tomorrow.
The job your website isn't doing
Home-service businesses live on leads, and those leads arrive at the worst possible times:
- 2am — emergency plumbing call, burst pipe
- Sunday afternoon — AC died mid-heatwave
- During dinner — new prospect wants a quote for a roof
- Middle of a big job — three other prospects call, go to voicemail, call your competitor
Your phone system, your answering service, and your static contact form aren't catching all of these. Wengrow does.
What AI triage looks like for HVAC / plumbing / roofing / electrical
An emergency plumbing prospect at 2am gets asked:
- What's happening right now? (burst pipe, no hot water, flooding)
- How urgent? (visible water damage now, can wait till morning, can wait till next week)
- Where are you? (zip code — we check your service area)
- Best number to reach you?
- Homeowner or tenant?
A true emergency (water damage now, in-service-area) alerts your on-call tech via SMS/Slack. A non-emergency ("my faucet drips a bit") books into tomorrow's dispatch queue with full context.
Your tech isn't woken up for non-emergencies. Your emergencies get a response in minutes, not hours.
Per-service agents
Many home-service operators offer multiple services. Wengrow supports per-deployment agents — one for HVAC, one for plumbing, one for roofing. Each with its own question set.
Zip-code routing
Service areas matter. Wengrow can ask for zip code early and gracefully decline or route out-of-area prospects without wasting your dispatcher's time.
For multi-location operators, route leads to the nearest branch based on zip code via webhook.
Seasonal load
Home services has brutal seasonality — heat waves flood AC companies, cold snaps flood heating, heavy rain floods roofers. Flat-rate pricing with engaged-only billing means your worst week doesn't destroy your margin.
Upgrade tiers in a week if volume jumps; downgrade the following month if it settles.
Integrations that matter
- ServiceTitan, Housecall Pro, FieldEdge — push qualified leads via webhook as new dispatch tickets.
- Salesforce + HubSpot — for operators who use general CRMs.
- SMS alerts (via webhook → Twilio/Zapier) — on-call tech gets a text for true emergencies.
- Google Local Services / paid ads — run paid traffic to a Wengrow hosted landing page that converts harder than your main site.
A recommended configuration
- Tier: Growth ($499/mo) for single-location operators; Pro ($1,499/mo, includes SSO) for 2-5 locations or multi-service operators.
- Personality preset: Direct. (Home-service prospects want clear, fast conversations — not chatty.)
- Qualification fields: job type, urgency level, zip code, property type, contact info.
- Knowledge base: services pages, service area list, pricing ranges if public, FAQ (do you work on X brand, do you service Y area).
- Integrations: your dispatch platform (ServiceTitan, etc.) via webhook, SMS alerts for emergencies.
Common questions from home-service operators
Stop losing emergency calls after hours.
Your first after-hours intake lands tonight — live on your site by dinner.