One Business+ subscription. 125 fully white-labeled deployments. Do the math with us.

The math, plainly

Business+ is $7,499/mo ($82,489/yr on annual billing — 8% off). It includes:

• 125 custom domains (your clients' own URLs, or subdomains on a domain you own)
• 125 email sending domains (branded email for every client)
• Unlimited deployments
• 50,000 engaged conversations per month across all clients combined
• Custom AI system prompt — write bespoke agent behavior for each client
• Full white-label — hide "Powered by Wengrow" everywhere
• All integrations — Salesforce, HubSpot, webhooks, email sequences
• All security features — encryption, RLS, MFA, GDPR, SSRF protection

If you charge your clients $250/mo for a managed AI lead engine:

• 125 clients × $250/mo = $31,250/mo gross
• Minus $7,499/mo platform cost = $23,751/mo net margin
• Annualized: $285,012/yr margin on a $82,489 platform investment.

If you charge $500/mo (the price many agencies already get for monthly chatbot retainers):

• 125 clients × $500/mo = $62,500/mo gross
• Minus $7,499/mo platform cost = $55,001/mo net margin
• Annualized: $660,012/yr margin.

The math breaks even somewhere around 30 clients at $250/mo. Every client after that is close to pure margin.

Who this is for

• Digital agencies — add a managed AI chatbot as a service to every website / SEO / marketing retainer. Bill it as part of the package.
• Marketing consultancies — sell lead generation as a productized service. One tool, many clients.
• Vertical SaaS resellers — if you sell to a specific industry (real-estate, legal-tech, medspa-tech, home-services franchise software), bundle Wengrow into your platform.
• Community builders — if you have a book of 50-200 small-business members (industry association, accelerator, mastermind), this is a genuinely good offer to bundle.
• Solo operators with a productized service — one-person consultancies selling lead-gen setup + monthly management can run this profitably at 20-30 clients.

What you still have to do

Client-facing work, just like any service business:

• Client acquisition. Wengrow handles the tech; you handle the sales.
• Client onboarding. Our 5-minute auto-setup wizard makes this 10-15 minutes per client.
• Pricing and billing your clients. Set whatever prices make sense. Stripe Connect is straightforward if you want automated billing.
• Client support. Tier-1 support (branding tweaks, field adjustments, KB updates) you handle. Platform issues (outages, bugs) escalate to us.
• Reporting. Your clients probably want a monthly "here's what Wengrow did for your leads this month" report. We give you the data; you format it.

What Wengrow handles

Everything below the client-relationship layer:

• AI inference (Anthropic, Google) — included, no separate LLM bills
• Hosting, CDN, SSL, custom domain provisioning
• Knowledge base ingestion + crawling
• Analytics + lead management per deployment
• CRM sync, webhooks, email sending
• Security — encryption, RLS, GDPR, prompt-injection monitoring
• Platform uptime + SLA
• Feature development (you benefit from every feature ship)

Product fit checklist

You're likely a fit if:

• You have ≥10 small-business clients today (or a clear path to getting there within 6 months).
• Your clients are paying you monthly for something already (web maintenance, SEO, marketing retainer, IT support).
• Your clients are in industries where lead capture matters — home services, legal, financial advice, healthcare practices, local SaaS, professional services.
• You have basic tech operations (domain management, Stripe, email) — Wengrow doesn't require engineering, but it assumes you can navigate DNS and a client portal.

Not a fit if:

• You don't have a book of clients yet — start with Growth ($499/mo) and build up. Don't buy Business+ before you have clients to put on it.
• Your clients are enterprise-scale — Business+ is sized for SMB reseller motion, not for Fortune 500 end-client use.
• You sell to markets with hard compliance requirements (HIPAA-regulated healthcare, financial services requiring SOC 2). Those markets need different tooling.

The ramp path

Most reseller-focused customers don't start on Business+. Typical ramp:

1. Month 1-2: Pro ($1,499/mo). Land your first 2-3 clients. This tier is for validating the offer and refining onboarding — not for building a book of business.
2. Month 3-6: Business ($2,499/mo). At 6-10 clients, Business unlocks real margin: 25 custom domains, 10,000 conversations/month — and a materially lower per-client cost than Pro.
3. Month 6+: Business+ ($7,499/mo). At 25+ clients the math flips — upgrade.

We'll talk you through the ramp if you email enterprise@wengrow.app. No sales quota, no hard-sell; we just want to make sure you upgrade at the right moment.

Legal + operational notes

• You are the MSA holder with your own clients. Wengrow's ToS governs your use of the platform; your clients sign your terms.
• Your clients' data is their data. You have admin access to their Wengrow deployments; we treat you as the tenant owner for security purposes.
• You're responsible for your clients' privacy and terms. Our AI-drafted legal templates are a starting point, not legal advice.
• Our invoice goes to you. Your invoices go to your clients. Stripe Connect is the cleanest way to bill clients on top of your Wengrow subscription; we don't handle that directly.

Compared to competitors

No other AI chatbot platform ships this shape of white-label reseller offer:

• Tidio, Chatbase, Chatsimple: agency plans exist but cap at 5-10 clients with limited customization.
• Intercom, Drift, HubSpot: not designed for resellers; each client needs their own subscription.
• Cognigy: designed for enterprise direct sales, not agency reselling. Licensing doesn't support white-label at 125 clients without custom negotiation.

The 125-deployment white-label ceiling at $7,499/mo is genuinely differentiated.