Not HIPAA-certified — we'll tell you that up front.

Honest scope — where Wengrow fits in healthcare

Wengrow is appropriate for:

• Lead capture from marketing traffic (new-patient inquiries, service-specific landing pages).
• Appointment request triage — book the right specialist, the right location, the right timeframe.
• Insurance-eligibility screening at the pre-PHI stage — asking which insurance the patient carries, in-network vs out-of-network.
• Symptom-curious visitors who need to understand which service line fits their needs, without disclosing specifics.
• General practice information — hours, location, parking, what to bring, new-patient paperwork.

Wengrow is NOT appropriate for:

• Conversations where the visitor shares PHI (specific symptoms, diagnoses, medications, test results).
• Patient record lookups.
• Clinical triage decisions.
• Any workflow that would require a HIPAA Business Associate Agreement.

We don't have a BAA. We're not HIPAA-certified. If your use case crosses into PHI, you need a vendor that is (and Wengrow's security posture is strong enough that we're actively evaluating the BAA path for a future roadmap item — but today, we are not there).

What it looks like in practice

A new-patient marketing page for a dermatology practice:

Agent: "Hi — I can help you find the right dermatologist at our practice. Are you looking for medical dermatology, cosmetic procedures, or Mohs surgery?"

Patient: "I have a weird mole I want checked out."

Agent: "That sounds like medical dermatology. Dr. Patel and Dr. Garcia both see new patients for mole evaluations. Before I book you an appointment, a few quick questions — what insurance do you have, and what city are you in?"

Patient: "[insurance], [city]."

Agent: "Great news — [insurance] is in-network with our practice. Our nearest location to you is [address]. I can take your contact info and have our scheduler call you within one business day, or if you prefer, you can book online at [link]. Which works better?"

Notice what the agent did NOT ask: how long has the mole been there, is it growing, does it itch, is it bleeding. Those are PHI. We don't collect them in a Wengrow conversation.

Per-practice-area agents

Multi-specialty practices run different agents per specialty (primary care, pediatrics, dermatology, OB/GYN, etc.), each with tailored questions and the right provider list.

Deployment architecture

• Hosted landing pages for specific services ("New patient dermatology," "Laser hair removal," "Skin cancer screening") where paid ads drive traffic to conversion-optimized pages.
• Widget on main practice site for general intake.
• Multi-location routing if you have multiple practices — ask for zip code or preferred location, route to the right scheduler.

Integrations for healthcare

• Practice management systems — Epic, Cerner, athenahealth, NextGen via webhook (with the PHI limitation noted above — you push contact info + appointment request, not clinical data).
• Mailchimp / ConstantContact for follow-up marketing to non-patient prospects.
• SMS appointment reminders via webhook → Twilio.

A recommended configuration

• Tier: Growth ($499/mo) for single-location practices; Pro ($1,499/mo, includes SSO) for multi-location or multi-specialty practices.
• Personality preset: Warm.
• Qualification fields: service interest, insurance name (from a curated list, not free-text), zip code / preferred location, reason-for-visit category (NOT specific symptoms), contact info, new vs existing patient.
• Knowledge base: service pages, provider bios, insurance accepted list, locations, hours, new-patient paperwork.
• Disclaimer in opening message: "I can help schedule appointments and answer questions about our practice. For clinical questions or specific health concerns, please book an appointment with one of our providers."